How To Start A Company And Slay

| Entrepreneur

Recently, I was talking with Krystle Rich, one of the amazing hosts for The Fumble, our sports channel at Obsev Studios, the company I co-own with my husband. Krystle asked me, “How do you maintain your beauty and a family with children while also running a successful business? Us women want to know.”

I wish I could answer that question in one sentence. But the journey has been super, super difficult. So I’m going to break Krystle’s question down into different sections to give you guys some real insight into how it all happened and how I make it work.

When starting a company, you have to know what your mission is and who you want your audience to be. When I started my company, Obsev Studios, it wasn’t really a studio. I had one mission, and that was to be on camera. I was going to achieve that goal no matter what obstacles I faced.

With that mission in mind, I created a YouTube channel called Hollyscoop and got myself on the red carpet to do celebrity interviews. All I wanted to do was put my face out there. I wasn’t thinking about starting a business, just developing a reel to earn more hosting gigs.

I wanted to host for E! News, “Entertainment Tonight” and “Access Hollywood.” I got so frustrated when I didn’t get those jobs. But God wanted me to have my own platform, which now is bigger on YouTube than some of those other shows.

Sometimes we just need to trust the process. I believe that divinity, God, energy or whatever you believe in has our back. He or she knows what we want in our lives and works to bring about what’s best for us. Sometimes, we don’t know what’s best for ourselves. We want to settle for second best because our minds aren’t capable of believing we can do better. My life is a prime example of that.

But how do you make a fledgling company a success? You need to eat, sleep and breathe your company. Keep hustling and never get comfortable or complacent. Two years ago, I thought I was going to lose my company. But I wasn’t ready to let go of something I built up from a blog and a YouTube channel I started in my parents’ house. My husband and I worked day and night to bring Obsev Studios back to life. I was practically living in my office with my daughter Collette by my side, and pregnant with baby No. 2. I had to restructure and reorganize the company, changing the old ways of running the business.

Companies grow and evolve. So if you want to survive, you need to evolve with the times. Two years later, Obsev Studios has increased 300 percent in subscribers and viewership. The reason for that success is because my husband and I work around the clock to make it happen. I wish I could say it was easier than that, but it isn’t. Running a company isn’t for everyone. A lot of stress comes along with it. And it takes a certain type of person to handle the pressure.

Being successful also means failing a lot. I’ll be the first to admit I’ve made a lot of bad decisions and failed many times over the last 10 years of owning my own company. But failure is a necessary part of success. The beauty of setbacks is they prepare you for a larger comeback. And failure teaches you how to evolve and grow. Every failure has a lesson to teach you if you’re savvy enough to learn from it. Besides, if success was linear and predictable, you’d never learn anything new, and life would be boring.

It’s crazy to me when someone asks me about beauty, because, as I’m writing this, I look like shit, feel like shit and haven’t gotten enough sleep due to my son teething. I feel prettiest when I’ve relaxed, gotten some sleep and I’m in hair and makeup. I won’t lie: I love it when my makeup is done and I’m wearing the coolest outfit. When I dress down, my mood feels down. When I take care of myself, I feel like I’m at my best.

As for managing a family and children, we women, especially working moms, are superheroes and great multitaskers. We can do anything! Yes, there are times when I’m beyond overwhelmed with everything going on in my life. My kids, Collette and Christian, are both in a place where they need my full attention. And I’ve been struggling to really get this motherhood thing down along with a full-time job. I’m human, and I have emotional meltdowns — many, many meltdowns.

But it’s all about the process. I learn more every day about how to conquer motherhood plus work. There’s no handbook that can really tell you how it all works. The ones that are out there aren’t very realistic or helpful. But I think it’s crucial to surround yourself with a good team, a village to help you get through the days, whether that means helping you with your kids or helping you with your career.

I’m blessed to be surrounded by good people that believe in me and want me to succeed. It’s important to surround yourself with like-minded individuals who want you to reach new heights and will help you make that happen.

I hope you enjoyed this post! Leave comments below and tell me what you guys want me to blog about next.